Claire Greaves discusses 'new chapter' after Pip Edwards fallout (2024)

P.E Nation co-founder Claire Greaves (formerly Tregoning) has discussed her 'new chapter' in an interview with Marie Claire after her business split from Pip Edwards.

The businesswoman confirmed she was stepping back from the athleisurewear brandin March,endingone of Aussie fashion's longest lasting relationships.

The co-founders were hit by rumours of a falling out at the time, and Pip has since also walked away from the helm of P.E Nation in another shocking decision.

Now, Claireis moving on to an exciting new business venture just months after leaving her 10-year working relationship with Pip behind her.

She has teamed up with Aussie comedianCeleste Barber to launch a brand new make-up brand called Booie Beauty.

Speaking toMarie Claire, Claire discussed her 'new chapter' with Celeste, 42, and gave an insight into their working relationship.

'[Celeste] you're the ideas, you're the brand, and I'm building the business behind it, which is what I do,' Claire said while interviewing Celeste for the magazine's cover story.

The business partners went on to poignantly discuss whether or not entrepreneurs should go into business with their friends.

P.E Nation co-founder Claire Greaves (left) has discussed her 'new chapter' in an interview with Marie Claire after her business split from Pip Edwards (right)

After her shock departure from P.E Nation, Claire teamed up with Aussie comedian Celeste Barber (pictured) to launch a brand new make-up brand called Booie Beauty

Claire asked Celeste: 'They say never to go into business with friends, is that true?'

To which Celeste replied: 'We've become friends through business, which I think is the smart way to do it, you need to like the people you work with.'

Celeste went on to heap praise on Claire for 'reassuring' her as she makes the bold career change of going into business from acting.

'This is a very different thing to what I do in my other life,' Celeste explained.

'I second-guess myself a bit, I have ADHD, so my brain jumps around a lot and it can betray me sometimes. Claire has really reassured me along the way and will tell me, ''No, don't worry, you've nailed it''.'

Claire and Celeste's brand Booie Beauty has launched online with a five-piece make-up collection that includes moisturizer, cheek tint, mascara and eyebrow gel.

With prices ranging from $21 to $39, the brand is focused on providing fun make-up options for women over the age of 40, rather than just anti-ageing products.

Claire is best-known as the co-founder of popular Aussie athleisurewear brand P.E Nation, but she stepped down from the role in March in a shock decision.

Speaking to Marie Claire, the new team discussed whether or not entrepreneurs should go into business with their friends, with Celeste (pictured) praising Claire for her supporting her

At the time, P.E Nation said in a statement that Claire would be 'pursuing other creative endeavours' and taking her career in a new direction.

The brand told theDaily Telegraph: 'After 10 years of driving P.E Nation with friend and co-founder Pip Edwards, Claire Greaves has made the decision to step out of the day to day running of the business.

'Claire will remain on the board and will retain her shareholding as the company continues to thrive in the very creative, visionary hands of Pip Edwards at the helm, along with the board of directors.

'The business has secured and developed an extremely strong product and design team.

'Pip and the company are in complete support of Claire's transition to pursue other creative endeavours and wish her the absolute best in her next chapter.'

Claire and Pip were then hit by rumours of a falling out, andPip later wiped all traces of Claire from P.E Nation's social media in a seemingly telling move, erasing years of posts promoting the sportswear brand.

Pip took over as the sole creative director after Claire's exit and gave the brand an overhaul and relaunch, but she has now confirmed that she too is stepping down.

Earlier this week, Pip announced that she is taking a 'step back' and will no longer hold the creative director position that she took over after Claire's exit.

Claireconfirmed she was stepping back from the P.E Nation brand in March, and she and Pip (right) were later hit by rumours of a falling out. Pip has since also stepped back from the brand

Read More Pip Edwards steps back from fashion brand P.E Nation 'to pursue new creative challenges'

'Following P.E. Nation's celebrated and successful re/brand at Sydney Fashion Week, I will be stepping back from the role of P.E. Nation's Creative Director, to pursue new creative challenges,' Pip wrote in a lengthy Instagram caption.

'My time leading the brand as Creative Director has been an incredible run, and while I am handing over that role, I am maintaining my P.E. Nation directorship and substantial shareholding/ I am forever grateful for and proud of what we have created, and P.E. Nation will always be in my heart and soul.

'As the brand grew, I grew. And much like the re/birth of P.E. Nation, it is now time for me to pursue my personal Re/Creation era.'

'I want to thank our loyal, committed and amazing P.E. Nation staff and community, both in Australia and abroad, for a phenomenal 10 years of birthing, living and breathing everything P.E. Nation, and for enabling us to collectively reach unforgettable heights,' she added.

Pip and Claire co-founded the athleisure brand in Sydney back in 2015 and turned it into a globally thriving business.

Claire Greaves discusses 'new chapter' after Pip Edwards fallout (2024)

FAQs

Why did Claire Greaves leave PE Nation? ›

And the head designer/co-founder/former bestie of pip, Claire tregoning (now Claire greaves) left amid rumours of a falling out between herself and pip. Pip's time as a solo creative director hasn't been long.

What happened to PE Nation? ›

The owners of one of Australia's most recognisable fashion brands are parting ways. Co-owners of PE Nation, Pip Edwards and Claire Greaves, are going their separate ways after 10 years of partnership on their much-loved label. Going forward, Edwards will take leadership.

Who is the husband of Claire Greaves? ›

P.E Nation co-founder Claire Greaves arrives back in Sydney with a hunky male companion after parting ways with Pip Edwards and her nasty split from husband Tim Tregoning.

Has Claire left P.E Nation? ›

Claire is best-known as the co-founder of popular Aussie athleisurewear brand P.E Nation, but she stepped down from the role in March in a shock decision. At the time, P.E Nation said in a statement that Claire would be 'pursuing other creative endeavours' and taking her career in a new direction.

Who owns P.E Nation? ›

The brand, which the pair founded in 2016, is majority-owned by the Sydney-based fashion group Hotsprings, which also owns the Rebecca Vallance brand. Under Edwards and Greaves, who had worked together previously at sass & bide, P.E Nation experienced a meteoric rise, winning the 2018 National Designer Award.

Who is Pip Edwards baby daddy? ›

Edwards is the mother to one son who was born in 2006 with ex partner, Ksubi fashion designer Dan Single. In 2020, Edwards dated retired Australian cricket captain Michael Clarke, but their relationship ended in early 2021.

Who runs P.E Nation? ›

P.E. Nation is majority-owned by Sydney-based fashion group Hotsprings.

What happened to Phat? ›

When police arrived, they found a man who had been shot multiple times lying in the street. The man was taken to Penn Presbyterian Medical Center where he died a short time later. The victim has been identified as Derrick Gant, 28, who is also known as Phat Geez.

Who is the husband of Jan Marini Alano? ›

Personal life. Marini took a break from years of TV work and singing engagements to build a family with fellow actor Gerard Pizarras. The couple met on the set of the ABS-CBN TV series Mula Sa Puso, where they played an onscreen couple. After dating for three years, the couple married on May 7, 2000.

Who is Claire to Chris? ›

She is the younger sister of BSAA operative and former S.T.A.R.S. member Chris Redfield.

Who is the CEO of Claire House? ›

David Pastor

David has been the CEO of Claire House since 2010.

How many stores does P.E Nation have? ›

P.E Nation is currently stocked in 95 retail locations worldwide. For the days you just want a cosy cuddle. Feel the Illuminate Knit in-store at The Galeries, 500 George St, Sydney.

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